AdSense is a popular advertising system that almost everyone knows about. AdSense is an advertising system available via Google’s search engine. Adwords, a Pay Per Click (PPC), is what I will explain first. AdSense is a text-based advertising system that allows you to create small ads which are displayed on Google search results pages. The ads are matched with the content or subject of your website. This is an excellent way to generate highly targeted traffic, which can lead to sales, subscribers or anything else you want to achieve. AdSense is the next step after I’ve explained Adwords.